We were set a task to find out what makes a tease trailer. I discovered they are normally shown more than a year in advance to the films actually showing. They are also normally used to inform the audience that the film is coming soon rather than to advertise. Conventionally they use short and snappy editing, mixing impactful images with simpler, almost blank shots. They're intentionally ambiguous leaving the audience eager to watch the film and solve the enigma. Horrors, and thrillers are most commonly use teaser trailers.
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